Our philosophy…

As machine learning (ML) evolves and becomes more prevalent in business, we believe that human-ML synergy is the key to driving productivity, growth, and evolution of ideas and creativity. ML shouldn’t be a tool used to threaten, or replace humanity, but rather ML is a tool that, when combined with humanity, has the ability to produce exponential results together.

Team Human has the ability to tolerate and even embrace ambiguity. The stuff that makes our thinking and behavior messy, confusing, or anomalous is both our greatest strength and our greatest defense against the deadening certainty of machine logic.

Yes, we’re living in a digital age, where definitive answers are ready at the click. Every question seems to be one web search away. But we are mistaken to emulate the certainty of our computers.

They are definitive because they have to be. Their job is to resolve questions, turn inputs into outputs, choose between one or zero. Even at extraordinary resolutions, the computer must decide if a pixel is here or there, if a color is this blue or that blue, if a note is this frequency or that one. There is no in-between state. No ambiguity is permitted.

But it’s precisely this ambiguity — and the ability to embrace it — that characterizes the collectively felt human experience. Does God exist? Do we have an innate purpose? Is love real? These are not simple yes-or-no questions.